About us
THE NEW WAY TO #achievebeyondlimits
Who we are
At POEC, we don’t just make sportswear — we engineer performance and elevate identity. Founded with a clear purpose to craft world-class, made-to-order apparel, POEC stands at the intersection of innovation, culture, and conscious craftsmanship. Our name, short for People & Culture, represents our mission: to champion those who strive to #AchieveBeyondLimits — from grassroots athletes to professional teams. Every product we create is a reflection of your passion, your story, and your community.
We are proudly bespoke — no shelves, no stockpiles. Everything at POEC is made-to-order, tailored to fit your body, your team, and your vision. Our in-house designers use cutting-edge techniques and high-performance fabrics, including engineered jacquard knits, to create sleek, technical apparel that’s both functional and deeply personal. Whether it’s a footy guernsey, training kit, or lifestyle piece, every detail is designed with intention — built to move with you and tell your story.
Beyond performance, we are deeply committed to ethical and sustainable practices. We actively source environmentally responsible materials and only work with partners who meet our strict standards for fair treatment and safe working conditions. Our made-to-order model helps reduce waste, ensuring that we’re creating high-impact pieces without unnecessary inventory. POEC isn’t just focused on style and sport — we’re driven by a responsibility to the planet and the people who make our garments possible.
From our local roots to our growing global reach, POEC is a movement built on authenticity, purpose, and high standards. We empower teams, clubs, and individuals worldwide to wear their identity with pride, perform at their peak, and inspire through culture. When you choose POEC, you’re not just choosing premium custom sportswear — you’re joining a new era of apparel built for impact, expression, and relentless ambition. Together, we rise — to #AchieveBeyondLimits.
OUR MISSION
At POEC, based in Adelaide, we are more than just a brand—we are a movement built to empower athletes and communities to #achievebeyondlimits. From our central headquarters, we oversee a seamless collaboration between design, development, and customer experience teams who are dedicated to crafting sleek, innovative, and planet-friendly sportswear. With a global team working across continents, we ensure every client—no matter their location—has access to our premium service and tailored expertise.
We offer a comprehensive range of on-field and off-field garments across Men’s, Women’s, and Children’s categories. Each product is made-to-order and undergoes rigorous quality control to meet international standards of performance, comfort, and fit. Our advanced supply chain infrastructure is powered by specialized facilities and a commitment to excellence. By blending precision tailoring, cutting-edge materials, and trend-driven design, POEC delivers apparel that performs under pressure and elevates identity on and off the field.
Sustainability and ethics are at the core of our operations. Every piece of POEC apparel is manufactured with respect for people and the planet. We invest in responsible sourcing, low-waste production, and humane labor practices, ensuring that style and conscience coexist. From the moment you begin designing with us to the day your custom order is delivered, we guide you through a transparent and efficient process. Discover the future of sportswear with POEC—where performance meets purpose.
Design & Personalization Excellence
At POEC, design is more than just a process—it’s an extension of identity, performance, and pride. From the moment your order begins, our experienced design team works side-by-side with you to transform your ideas into custom sportswear that tells a story. Whether you’re a grassroots club, a growing academy, or a professional outfit, we ensure every detail aligns with your exact needs. No generic templates or off-the-rack solutions—every piece we create is a true original, crafted to reflect the culture, values, and ambition of the people who wear it. Our in-house experts use advanced tools and industry knowledge to help you make decisions on layout, typography, colors, trims, and more, ensuring the final product is cohesive, striking, and fully tailored to your team’s identity.
From start to finish, your experience with POEC is guided by personalised support. Every client is assigned a dedicated Account Manager who ensures every step of your journey—from design consultation to production and final delivery—is seamless and stress-free. Whether you’re starting with a completely original concept or choosing from one of our proven design foundations, the path is fully flexible. Our platform allows for extensive customisation: you can modify colours, incorporate team names, add sponsor logos, assign individual names and numbers, and adjust garment features to suit your sport or climate. And because we understand that the look is only half the equation, we also ensure the technical construction of every item supports elite performance. From moisture-wicking fabrics to ergonomic panel cuts, our garments are designed to move with your body and handle the demands of competition. When you choose POEC, you don’t just get sportswear—you get wearable purpose, tailored perfectly to your identity.
Fit, Function & Fast Delivery
At POEC, we believe that true performance begins with the perfect fit. That’s why we offer one of the most inclusive and technically refined size ranges in the sportswear industry. From Men’s XXS to 8XL, Women’s 6 to 24, Kids’ 4 to 16, and even Toddler sizes, we ensure that every athlete—no matter their age, gender, or body type—feels confident and comfortable in gear that’s made just for them. Our sizing is developed with body measurements in mind rather than relying on standard garment charts, allowing us to apply the right ease and proportions to each cut. This approach ensures our apparel feels right the moment you wear it—streamlined, breathable, and supportive across a variety of sports and movements.
But fit alone is not enough—our garments are engineered for real-world performance. Every piece is designed to move with the athlete, not against them. We use high-performance fabrics that offer moisture-wicking, breathability, and durable stretch, enabling freedom of movement while keeping you cool under pressure. Whether you’re sprinting down the wing, diving for a catch, or celebrating a win, POEC sportswear keeps up. Our made-to-order model also means every product is built fresh—there’s no old stock, no waste, and no compromise in quality. And thanks to our efficient production systems and reliable global network, we’re proud to offer fast turnarounds—shipping every order in 4 weeks or less. It’s this blend of precision, functionality, and speed that defines the POEC experience. We don’t just make apparel; we deliver performance-ready gear, designed to elevate your game and built to last.